Victoria Lynn Lowell, Ph.D.

Instructional Design

What is an Instructional Designer and What Do They Do?

Instructional Design has emerged as a discipline recently encouraging more in depth research into the creation of instruction. Instructional design is the entire process undertaken to analyze learner needs and goals, development of a delivery methods to met those needs, and the revision of all learner materials and activities.

Instructional designers have the knowledge, experience, and tools to create the best learning experience. Instructional Designers consult with project leaders, faculty and administrators about aspects of curriculum development and instructional project management. They base their design on the information provided by project leaders, subject matter experts (SMEs), and representative end-users during the needs analysis phase.  They consider a timeline, training needs, resources, and technology options. They bring expertise and experience of learning theory, instructional design and technology, faculty development, and specialized student support. Their capabilities include:

  • Curriculum and course design consultation
  • Perform a needs assessment/analysis
  • Plan and monitor training projects
  • Assess the relevant characteristics of the target audience
  • Assess the relevant characteristics of the setting
  • Perform job, task, and/or content analysis
  • Write criterion-referenced, performance-based objectives
  • Select instructional media
  • Select, recommend, and implement classroom instructional strategies
  • Develop performance measurement instruments
  • Develop training program materials for faculty and students training for the instructional use of instructional technology
  • Prepare end-users for implementation of courseware materials
  • Evaluate instruction, program, and process
  • Research related to instructional resources and decision-making

Victoria Lynn Lowell, Ph.D.
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